The most important moment of your life deserves uncompromising perfection.
That's why Velur exists. Not through big words—but through hand-drawn designs, hand-selected stones, and prices you can understand.
Velur was created out of a desire to provide you with absolute certainty at the most important moment of your life.
Florian · Founder of Velur
Founded in Munich. Our founder personally sketches every design by hand—before goldsmiths craft it into your piece of jewellery. Over 10,000 couples later, nothing has changed.
Every design starts with a pencil.
Every design is an original creation by our founder. No purchased designs, no third-party templates—just a pencil, a sheet of paper, and an idea that’s perfect for you.
The design is refined digitally down to one-hundredth of a millimetre. Only when every detail is just right and the proportions are correct does it go to the workshop. Not before.
How Your Ring Is Made — Our WorkshopThe same promise from every angle.
No picture can show a ring the way it really feels. So we let it spin—right into the fire of the stone.
Not from stock. Hand-picked.
Anyone who chooses a diamond will receive a Velur diamond—grown in a laboratory, chemically, physically, and optically identical to a natural diamond, and certified to the same standards.
But we don't just take it off the shelf: We select each stone by hand—not just based on its certificate, but for true brilliance in natural light.
Choose Your Own DiamondNo mountain had to be moved.
Every Velur diamond is grown in a lab—from pure carbon, in weeks instead of millions of years. The same brilliance, just without the mine. Grown in a lab instead of mined—per carat, that saves:
Approximate values, compared to the conventional mining of a natural diamond.
Let's talk about the price.
A traditional jeweller sells you the brand, the display case, and the middleman—and adds all of that to the price of the ring. We leave all of it out.
Traditional Jeweller
Brand · Showcase · Margin
Velur — straight from the studio
Materials · Craftsmanship
The same stone. The same gold. The same craftsmanship. You’re just not paying for the display case—you’re paying for what’s on your finger. Moissanite or lab-grown diamond, transparently priced.
A ring shouldn't just be beautiful—it should tell a story. Your story.
Jewellery that collects stories.
Tens of thousands of couples have started their journey here. When will your story begin?
Our diamond experts will respond personally—usually within a few minutes.
